Our Brands


Since the 2005 launch of Compliments, Sobeys Inc.’s private label offering, we’ve been inspiring Canadians every day with better food choices by ensuring that Compliments represents the best combination of quality, price and selection.


Compliments Balance

Better-for-you products that have been evaluated by registered dieticians to help consumers achieve a healthier, more balanced lifestyle.


Gluten Free Logo

Compliments Gluten-Free

Certified gluten-free products that do not compromise on taste, texture or quality.


Compliments Organic

Naturally delicious choices from fresh ingredients to convenient delights that are certified to the highest standards by Quality Assurance International.

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Sensations by Compliments

Premium food experiences from entertaining inspiration to everyday favourites that offer superior taste and quality.



Discover a variety of everyday basics – from food to household items – at the lowest price on shelf.

Exclusive to Sobeys Inc. there are hundreds of ways to save with these no-nonsense, quality products. S!gnal is your signal for our lowest price.


Lucerne ®

Proudly providing delicious, wholesome dairy products to families like yours since 1904.